-Profectiv MegaGrowth Anti-Damage Super Strength No-Lye Relaxer successfully straightens the hair without the use of lye. 
-Significantly reduces the damage that can stem from straightening your hair.
-This hair relaxer has its own built-in neutralizer, so there's no more forgetting this step or waiting too long between steps.
-Profectiv has a built-in moisturizer to condition the hair during the straightening process, which leaves hair thick and glossy instead of thin or brittle.